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Why Be a Good Business?

It is not a good time to be an unethical brand. It won't have escaped your notice that people's expectations of brands have sky rocketed and not only do they

Social Goodness - the new way to do business

Key Themes in Social Goodness

There are five key themes that I explore explore in detail in Social Goodness, all of which are part of wider social trends, including sustainability, authenticity, the move towards

Social BAD

Social media’s complicity in the Capitol Hill riots and what that means for the platforms and for business The shocking events at the Capitol on January 6th, which resulted in