29 November 2022
Twitter: Will There Be Enough Popcorn?
The on-off shall I-shant I pantomime, otherwise known as Musk's purchase of Twitter, finally concluded at the end of October 2022, with him walking into Twitter HQ carrying a
28 July 2022
Brands: Getting it Right or Wrong
So why are some companies getting it right both on social media and with their brand actions – and thriving as a result – while others are experiencing severe
28 April 2022
Why Be a Good Business?
It is not a good time to be an unethical brand. It won't have escaped your notice that people's expectations of brands have sky rocketed and not only do they
28 January 2022
Social Advertising: A Poisoned Chalice
It's controversial, but has to be said. Advertising doesn’t work. It is not a reliable option for businesses, and not just because people hate it (although that should be
6 September 2021
Time for CEOs to Don Their Superhero Capes
The challenges that arose in 2020 and have continued into 2021 have left many businesses on the defensive. Many C-suites personnel have reacted badly, trying to cut corners and
22 May 2021
Key Themes in Social Goodness
There are five key themes that I explore explore in detail in Social Goodness, all of which are part of wider social trends, including sustainability, authenticity, the move towards
1 April 2021
Facing Down Facebook Down Under
It was a stand-off like no other. It was a battle for whom would get the upper hand – a national, democratically elected government acting on behalf of its
19 February 2021
Social BAD
Social media’s complicity in the Capitol Hill riots and what that means for the platforms and for business The shocking events at the Capitol on January 6th, which resulted in